Pérola

MY ROLE
Brainstorming, User journey mapping, Branding, UX Design, UI Design, User testing, Copywriting, Prototyping

CHALLENGE
Creating a brand identity and an online appearance for a coffee brand that only offers delivery services. With more than 50 different types of coffee beans from all around the world, they offer a wide range of flavours that can be delivered anywhere.

TARGET AUDIENCE

Sophisticated but easy-going, arty people who live a fast-paced, hectic lifestyle. And digital nomads with sensitivity for art and nature. They work remotely from foreign countries, coffee shops, public libraries, co-working spaces or recreational vehicles.

MOOD BOARD & ART DIRECTION & LOGO

SKETCHING

DESIGN ITERATIONS

FINAL APPEARANCE