GrouPeas – silvauniverse

MY ROLE
Idea, Research, Wireframes, Prototype, Usability testing, Iterative design, User interface

CHALLENGE
Taking the UX Design course at Red Academy gave me the chance to develop a concept for a restaurant app.

RESEARCH AND INTERVIEWS

Market analysis & surveys
– Britons eat out twice a week on average. 19% eat out regularly and 56% eat out occasionally.
– Being food conscious and eating healthy are becoming increasingly trendy.
– I conducted 2 surveys and interviewed 5 people.

Customer behaviour/trends
– When people talk about what they did at the weekend, during their holidays or after work, most of the time, the topic of conversation is a nice meal with family or friends.
– Likes to eat out and try different cuisines: 81.6%
– The quality of the food is top priority: 92.9%

CUSTOMER PROBLEMS & PERSONAS

– Has allergies or specific dietary restrictions: 33.4% (Ms)
– Is “picky”: 18.4% (Ms)
– It’s hard to find places for those who have specific dietary restrictions. (Ms&Mr)
– It is a struggle to find restaurants that are suitable
for everyone: 18.4% (Mr)
– They usually end up eating the only option they have on the menu or just eating the side dishes: 47% (Mr)
– At least one person they dine with has special dietary needs. (Ms&Mr)
– Uses lots of WhatsApp groups for organising eating out and finds it very inefficient and exhausting. (Mr)

COMPETITOR ANALYSIS

Competitor analysis showed a gap in the market as none of the apps had in-depth dietary-focused search options. Where they did, the options were very limited. This is where GrouPeas comes in.

FEATURES OF THE APP

Frustration
(Ms Particular)
“Always ends up eating side dishes just to fit into the group.”

Solution
Restaurant lists based on the profile.
– Only suitable restaurants are displayed on the list. The list also indicates how suitable the options are for the members of the group.
– Option to choose restaurants from the list and invite other members to eat out.

Frustration
(Mr Organiser)
“Finding a place that suits all of us is always a struggle.”

Solution
Personalised group profiles
– Contains the members’ diet types
– History option for keeping track of the places visited so far with the option to revisit tried and tested favourites.